Buy vs Build Just Flipped
35% of enterprises have already replaced SaaS with custom builds. The cost of building collapsed. The cost of buying didn't. And corporate procurement hasn't caught up.
Read more →The Sunk Cost Fallacy Is Dead
AI collapsed the cost of rebuilding. Corporate decision-makers haven't caught up. The reasoning behind 'but we already built it' no longer holds.
Read more →I Kept Writing About Broken Ads. Then We Built FameCake.
From diagnosing ad fraud to building a solution. Introducing FameCake: mobile-first billboard booking for everyday moments.
Read more →The LinkedIn Hot Take Problem: Why the AI Discourse Is Backwards
The arguments about vibe coding and junior developers miss what software engineering was always about: shipping products, not typing code.
Read more →The Scaling Trap: When Startups Eat Their Own
At around 30 employees, growing companies either mature or become toxic. Here's the playbook for organizational dysfunction - and why your engineering leaders keep leaving.
Read more →Product Engineering: The New Superpower
How AI and spec-driven development are fusing product management with engineering, creating a new hybrid role that's transforming how small teams ship software.
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